An example of smart business and branding, the LEGO Group has managed to turn its building blocks into an internationally successful company, producing an ever-growing variety of toys and several media productions such as movies and video games, several retail stores, and even a few amusement parks.

The LEGO logo is every bit as recognizable as the company itself.

In this article, well take a look at the origins of LEGO, the history of the logo, and the role their logo has played in the companys worldwide success.

As you can see from 1934, the logo has gone through many changes.

It seems they were trying to find their brand but struggling a bit.

Mr. Christiansen decided to call his company LEGO based on the double meaning of the word its derived from the Danish words leg godt, which means play well, and in Latin, lego means I put together.

Instead, he started a woodworking shop creating furniture, ladders, and other such items.

He soon realized that these miniature models were trendy among children as playthings and, at the height of the Great Depression, they were easier to sell.

It wasnt until 1948, though, that LEGO began producing the interlocking blocks they are now known for.

Metal and wooden toys were still the trends, and the market hadnt really warmed up to the idea of plastic toys yet.

Still, Christiansen and LEGO stuck with the production of their plastic LEGO bricks, even moving away from the production of metal and wooden toys to focus on them entirely.

Over the years, the company continued to grow and expand, posting consistent positive earnings and growth save for a few short years in the early 2000s, where they had a bit of a downturn.

In 2016, LEGO reported its highest earnings of all time, bringing in a total of 5.17 billion.

LEGO continued their expansion into media, releasing many video games and another animated film, The LEGO Batman Movie, in 2017.

In addition to this, the company has also opened up several retail stores where they sell their products and a few amusement parks called Legoland.

What role, though, did the companys logo play in this success.

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It was a rather uninspiring design, though, with the words LOGO spelled out in an ordinary, black font.

Over the years, the logo would undergo several iterations before the company settled on the logo we are now familiar with within 1972.

Besides a brief touchup in 1998 to make the logo better suited for online display, this red, white, yellow, and black logo has been the face of LEGO ever since.

The letters are white but are surrounded by thin borders of black and yellow and are set against a red, square background.

Its rounded edge, bubble shape conveys an idea of fun and levity that represents the brand itself.

When LEGO introduced their latest and current version of the logo, they decided to make it noticeably more substantial than previous versions.

Lego Logo Font